For those that know me, know that I like to push buttons. One of my most requested keynotes for fraternity/sorority communities, When Is Enough, Enough? discusses the ways in which we, as members of fraternal organizations perceive ourselves versus how the general public perceive us. I joke that looking in the mirror is the hardest thing to do, but often the most revealing. Having worked with Greek communities for over a decade, I thought it might be fun to take a look at the Seven Deadly Sins, and hold up the mirror to see how they relate to our communities.
Pride (or Vanity) is an excessive belief in one's own abilities, which can interfere with the recognition of other's accomplishments or sense of community. For me, this is the organization that always wins awards; they look amazing on paper but harbor some 'ish that everyone knows about but no one does anything about. When I first pledged a fraternity (that I later depledged) at one of the first new member meetings the chapter pulled out all of its awards and intramural trophies and said "this is who we are - we are excellence embodied." Wow, how very humble of you guys... The Chapter had high social capital, was well liked by the administration, but also hazed and sent people to the hospital for alcohol poisoning nearly every weekend. For the chapters and members that complain that no one cares about all the good you do and money you raise and service hours you do (mandate), all of that means nothing if you're hazing your members and sending people to the hospital. Do better, act better, be better.
Gluttony is an inordinate desire to consume more than which one requires. Think about our social events or date functions. When I was a campus-based advisor I remember chapters going on weekend-long formal trips to Vegas or Cabo or lawd knows where else, and who knew what was happening at the events themselves, much less in the down time! It's excessive. Not to mention the sheer amount of alcohol consumed at these events. Or that some chapters would specifically budget for the damages they would cause the venue. When your social budget as a chapter is more than every other committee budget, it's easy to know where your priorities are.
Lust is a craving for the pleasures of the body. Now more than ever it's important for us to know about consent. Now I won't bore y'all with a textbook definition of consent, I think you're all smart people and know the gist of what consent actually is. However it's hard when there's a social event and there's alcohol and it seems as though the lines get fuzzy, or at least our memories sometimes do. I think it's important for us to also create safer environments for our guests. Or maybe (and just go with me here) we could host social events that aren't only at night on the weekends in a dimly lit, stick floored basement that smells worse than the clogged up toilet on the second floor of the house that no one goes into, with music so loud you can't hear a conversation with lyrics that do nothing but degrade the opposite gender. Perhaps we could lust for an experience outside of just social...
Greed is the desire for material wealth or gain, sometimes at the expense of others' well-being. In our fraternal communities we need to acknowledge the "haves" and "have nots." There's a greed that exists during formal IFC/Panhellenic recruitment: who can get the "most" members, or who can convince more PNMs to rank them higher (usually through nuanced and leading language that sets PNMs up for disappointment). We're so concerned with getting more numbers that we've forgotten about recruiting a higher caliber person to begin with. After all, people join people. And hopefully we want great people joining our organizations. There's an inconvenient truth when it comes to which councils get the most attention (spoiler alert, it tends to be the IFC and Panhellenic chapters that get more attention than our NPHC, MGC or culturally-based chapters/councils). We need to fix that disparity.
Anger (or Wrath) is manifested in the individual who spurns love and opts instead for fury. However I've seen this play out through chapters or communities when certain rules or policies are being discussed. Anger that "it's not fair" or is impossible to actually implement. Here's the thing, most risk management rules that are being "rolled out" were actually created before most (all) college students were even born. FIPG policies were created in the mid-1980's and became the blueprint for many of our inter/national and regional organizations. I joke during some keynotes that Greeks spend more time trying to get around the rules than actually understanding why the rules exist in the first place and just working within the parameters of being safe organizations. I've had chapters I've worked with get completely pissed at me because of rules that I had no part in writing, but I was expected to implement and enforce. Remember, your fraternity/sorority advisor is there as your advocate. They're not there to get you in trouble. In fact, they don't get you in trouble at all; you get you in trouble, they just get to have the accountability conversation with you. Remember, you are responsible for your own actions, which includes their consequences.
Sloth (or Apathy) is the avoidance of physical work. I have no clue how many times over the years I've heard chapter leaders complain about member apathy. But here's the thing - apathy is just a byproduct of poor leadership and member engagement. Why do we waste time every week with a meeting that is basically just announcements that could have been an email? What if we respected our member's time and personal life and didn't expect them to live and breathe all Greek all the time? If we could have more productive meetings and events that weren't mandatory, member apathy would be nothing more than a myth. I've also seen brand new chapters get installed and closed within ten years (my own chapter included). Why does this happen? Because we've got all these checklists for members and events, with the light at the end of the tunnel being chartering (or initiation). However once that deadline passes we become complacent, unsure of how to move forward. Or our chapters become just like every other chapter that we swore we wanted to be different than. We become okay with just being okay.
Envy is the desire for others' traits, status, abilities or situation. Theodore Roosevelt once said "comparison is the thief of joy." How often do we compare ourselves and our chapter events or accomplishments to others? It's exhausting. And I see this all the time during recruitment season. What centerpiece do the other groups have? What songs are they using? What outfits are they wearing and asking (requiring) their members to buy? If you're comparing yourself to others, how will you ever know who you are? Think of it another way: if I asked you to list all of the things in your life that you love, how long would it take until you list yourself? We get too caught up in everyone else's highlight reels of life and social media that we're neglecting the part that connects us to each other - the relationship we have with each other and ourselves.
As chapters and communities, we need to be willing to fail more. We need to get out of our own way when it comes to things that we've always done. Just because it was always done that way doesn't mean it's the right way. What if Greek Week didn't just put chapters against each other, but everyone worked together for a common cause that benefited the local community through service? What if there were no Greek awards for a campus, but in order to "prove" yourself as an organization you had to apply for the all-campus student organization awards? What if recruitment was about creating healthy relationships with people and there was no more formalized recruitment to spend countless hours and money? Or maybe, if we're going to do an event that's "open to all of campus" we could actually invite all of campus, and not just the other Greeks (or moreover, just the IFC/Panhellenic groups). Or heaven forbid we do an event that's not based around sports that requires teams of 10 or more (when some chapters don't even have 10 members - refer to Greed above).
There are so many things we could change or shift in order to be better chapters and communities. There are so many things we could try. After all, I would rather fail with integrity than succeed with mediocrity. We need to stop being okay with the status quo and be the chapters and members we say we are. I'd love to help us make the changes to be brave enough to have the conversations that matter. Let's connect and talk about ways we can make badass things happen in your communities.
If you told me in college I’d be a professional college speaker, I might have believed you. If you had told me one of my topics would be the intersection of alcohol, blackouts, consent and sexual assault, I definitely would not have believed you. But here I am, speaking to countless students across the country about the environments that are created when alcohol and people come together, and the possible outcomes that might happen. Why? Because they happened to me.
I consider myself a storyteller. So naturally I share my own stories in keynotes. I feel like it’s the best way to connect with audiences that are usually attending a mandatory alcohol or sexual assault prevention speaker. For about four years I’ve been sharing my keynote A Night to Forget: The Intersection of Blackouts and Consent. After the keynote I usually have students coming up to me and sharing their experiences, telling me their own stories. Over this time I’ve really been struck by the following:
It is my hope that we can continue to make our environments a safe place for all who step foot on campus, because that’s what they should be. It is my hope we continue to engage with each other in meaningful ways, because that’s where we create bonds and memories for the rest of our lives. It is my hope that we believe those who share their stories, because that’s bravery in action.
I look forward to a day when I don’t have to share my story anymore, but until then I’ll continue to be brave enough to have a conversation that matters.
I remember the feeling when I waved goodbye to my parents as they left me at college. The opportunities. The possibilities. The freedom. And then came the mistakes.
Sleeping in and missing a class (or two). Having too much to drink at a party and totally throwing up on a cop’s shoes. Getting a D on a test. Pledging a fraternity and within three weeks dropping out. Running for a position on student government and losing, by a lot. There were times where I felt overwhelmed. Times when stress took over and I just wanted to sleep. Times when I felt like I just couldn’t do “college” right.
Then I realized there’s no right or wrong way to “college” – you just have to experience it.
Looking back there are a ton of things I would tell myself to do differently. But then I wouldn’t have learned as much. Learned about myself and my worth, about my abilities and my potential, about life and relationships. We’ve all failed. Being in college is about failing (hopefully not in classes though – you need to get that degree).
As a total comic nerd there’s an amazing line in Avengers: Endgame when Thor is talking with his mom and she tells him:
“Everyone fails at who they’re supposed to be. A measure of a person, of a hero, is how well they
succeed at being who they are.”
You see that’s the thing – too many of us try to be something we aren’t. We are not perfect, and that’s amazing. We all have failures – and it’s time to own them and learn from them.
All of this being said, with the start of the academic year right around the corner, I thought I provide some anecdotal pieces of advice. Take it or leave it, but you’re the one still reading so you must be relating to something I am saying:
What’s something that scares you the most? For some it’s public speaking, for others, it’s being alone, and for some, it’s the fear of failure. It seems like we’re too afraid to fail and too scared to show our flaws or imperfections. But that’s not life, that’s not real. What if, and just go with me on this, what if when we fail, we succeed?
You’ve heard it before: “What would you do if you knew you could not fail?” Ugh, I despise that question. And even though it makes perfect sense on a motivational poster, what if it actually demotivates us? Of course, you’d try anything and everything if you knew you could not fail! And while the whole concept is ideal, I postulate that the reason we don’t try is that we are worried we will fail. I know some people who are afraid of a project failing, so they never start. I call it the “analysis paralysis.” We feel so burdened by all of the possibilities that we opt never to try one and move on to the next. We’ve become so paralyzed, so fearful of failure, that we don’t see it as what it is meant to be – a possibility. What’s that saying? “The possibilities are endless.” It’s true, and so are failures.
I remember the first day of English my sophomore year in high school. My teacher greeted everyone with “Good morning, and welcome to English – at some point in this class; I hope you all fail.” As a fairly decent student, I remember thinking to myself that this woman had lost all her marbles! Here we have a teacher, whose purpose is to educate the next generation of great thinkers, hoping we fail?! Not until later did I understand what she meant. She wanted everyone to fail because at that point something magical happens – you learn.
Believe it or not, what if I told you that you have failed thousands upon thousands of times in your life already? I guarantee there’s an embarrassing home video of you learning to walk because there is nothing funnier than watching a wobbly toddler bobbing around milk drunk, and then falling down. But then what happens? They get back up. And they try again. And they get better. Whether it’s crawling, walking, riding a bike, reading, or writing, no one is perfect when they start.
Taking the notion that no one is perfect, what if we could own our imperfections? And in our imperfections, what if we tried new things? And by trying new things, what if we fail? Wait, what if we fail? So, what?!?! The best part about trying new things is figuring out what you like, what you don’t like; what you’re meant to do, what you’re not meant to do; what potential you have in something you had no idea existed. There’s freedom in failure. There’s self-discovery.
Next time you fail, don’t think of it as a setback. Think of it as a fail forward. You’ll be happy you tried and failed.
I remember attending conferences as a student leader. I represented my chapter at fraternity conventions as president, and I represented my community as an officer on IFC. Years later I would take students to conferences so they could have an eye-opening experience to bring back to campus. Now I serve as a speaker and lead sessions at conferences across the nation to help inspire the students like I used to be. With a couple of decades under my belt of attending these conferences, allow me to give you some tips, tricks and hacks to make conferences and conventions a little more manageable.
Grande Coffee, Venti Knowledge
If you’re anything like me, before you can properly tackle the day and deal with other people, you might need a little nectar of the Gods pick-me-up in the morning. However, the lines can be downright atrocious. If you’re not a fan of the hotel room coffee maker and simply must have your morning fix, head down first thing in the morning before you get ready. I usually pop down as soon as they open and order my coffee extra hot – that way when I take it back to my room and get dressed to impress it’s at a regular temperature when I need it. Plus I’ve avoided the asinine line that always forms 30 minutes before the opening session. (Extra tip for #AFLVCentral attendees: when you order your coffee extra hot, head over to the College Moxie booth across from Starbucks to get your coffee sleeve).
Mind your gap to plan your day
There are a plethora of sessions at conferences that will interest you. However, take a moment to review the sessions and pick ones that will challenge your way of thinking. Identify areas where your knowledge isn’t as deep and you could learn more, maybe about a different council. If you are attending a joint conference such as #AFLVCentral and #NBCLG or #AFLVWest and #NCGLC, there are amazing opportunities to do this. If you are a member of an IFC or Panhellenic organization, this is a great chance to show your peers from other councils that you’re interested in learning more about NPHC, NALFO, NAPA, MGC, UFSC, or vice versa. You can also learn more about planning your day from CAMPUSPEAK’s Conference Impact Guide.
Your Friends Will Still Be Your Friends
It’s easy to feel overwhelmed by the size and crowds at a conference. When we feel this way we immediately gravitate to our comfort zone – our campus delegation. However, I cannot stress the importance of introducing yourself to others that are not on your campus.
Take Notes (actual notes)
For some, this might seem odd but just go with me for a second. Research has shown (NPR article, 2016) that students who take physical notes during lectures retain the information better. This is because you’re taking the content and breaking it down in such a way that makes sense for you, rather than just typing notes. Plus, the clickety-clackity of typing notes is distracting…
In the immortal words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” It’s incredibly easy to get caught up making sure our social media game is on point and we’re posting about all of the incredible things we’re learning or heard keynote speakers say, or maybe we just look fly AF and want to capture that moment too – however the experience can’t be summed up in a tweet or post or filter. Allow yourself the chance to truly experience the education and knowledge being dropped.
Think Outside the Box
You might find yourself in a workshop and wondering how in the world you could apply what you’re learning to your position or campus. Don’t get stuck or fixated on the exact words of presenters. Think about the concepts or spirit of the presentation and how you could adapt it for your position or campus.
Reflect, Plan, Shift
At the end of the conference be sure to set aside some time to reflect on the overall experience. Look back at your notes, compare your notes and sessions with others that attended the conference, and determine what you were inspired by and how you could incorporate concepts into your role as a leader. Keep in mind that you not everyone on campus had the same impactful experience you did – so they might be resistant to some new ideas. But remember: shift happens. You can’t make every change you want, and you might even fail a few times. Go back to your notes, the delegation that attended the conference, or the friends you met at the conference for inspiration. You got this.
– – –
I also asked the staff over at the Association of Fraternal Leadership & Values, the awesome people who put on #AFLVCentral, #NBGLC, #AFLVWest and #NCGLC, for some of their thoughts and here’s what they shared:
I remember being a college student not too long ago, and I thought I was busy running around being involved and keeping my grades up, but I had nothing on today’s college student. Their email signatures read more like the preface of a novel, with a checklist of leadership roles, organization involvement, honors and accolades.
In a day and age when we encourage students to get involved and to try everything, I think we’ve done a disservice. We’ve encouraged students to get their feet so wet with everything that they never really try to dive deep with anything.
When you go to the pool you tend to dip your toes in the water to see what the temperature is like. And if it feels good, maybe you cannonball into that thing like there’s no tomorrow. Maybe you ease your way in via the stairs and incredibly hot metal hand bar. I’m willing to bet at some point you go all the way in – truly immersing yourself in the water.
The same is true in organization involvement. When you come to campus most students are bombarded at an organization fair of some sort, receiving countless of flyers and signing up for interest lists of hundreds of organizations. It’s overwhelming – an extroverts dream and an introverts nightmare. From the get-go we show students all of their possibilities without talking about any sense of time management or specific values or interests first.
Because we, the college campus, have told them to try everything and get involved so you feel like you belong. We created the ball of stress and turned it loose upon the unsuspecting kittens. But what we haven’t done is given students the freedom to fail, or given them the permission to not be perfect, or given them the permission to simply be truly involved and engaged in one or two organizations. We, the college campus, often lift up the same dozen student leaders as beacons and examples of leadership. We’ve set up everyone to keep up with the Jones’s, when in fact the Jones’s would like to scale back, but feel like they have to keep up with you.
What if, when you wade in the water of involvement for just a little bit to see if you like the temperature, you chose one or two things you’d like to truly dive deep and immerse yourself? Rather than doing laps around people who aren’t even trying to race, what it you appreciated who you’re with and what you’re doing? Slow down. Look around. Focus. Do you like what you see, who you’re with, what you’re doing? Are you taking up too much space in the shallow water? What if you dive into the deep end, picking the perfect spot to do so?
There is a pop-up museum in Los Angeles called the Museum of Failure. Wall to wall, floor to ceiling failures, filled with testaments of attempted successes and abysmal failures. As I walked around, it was amazing to see inventions that never really “made it” and to discover the Oreo flavors that I never knew existed. All of this, all of these supposed failures, got me thinking – “at least someone tried.”
But it’s nothing like the old quote “What would you do if you knew you could not fail?” If you knew you couldn’t fail would you ever actually learn something new? It isn’t knowing that you can’t fail that’s stopping you – it’s fear of failure. But what if each time you failed, you learned? Think about learning to walk. You fell down thousands of times, but you eventually got the hang of it. Inventions rarely start as successes, there are a plethora of attempts and refinements made to make a final product. Things take time, but it’s perseverance and a willingness to learn that move us from failure to learning.
The same concept can be applied to leadership. Here are a few ways we can learn from failure in our organizations, and truly fail forward:
Pass the power, not the blame.
I remember being president of my fraternity and finally being able to use the all-powerful gavel to call meetings to order. Whether it was to adjourn a meeting or to get a roomful of guys to quiet down, I used it often. Sometimes too often, and I let that power and authority go to my head. Then the next president, in his first meeting, decided to pass the gavel to another member in the chapter and have him use it to keep track of time during discussions. He passed the symbol of power and leadership to another member of the fraternity in an effort to involve more people, so it wasn’t just the leaders at the front of the room.
Think outside the box.
We do the same events, semester after semester, year after year. Rarely do we make any changes to the event, where it happens, or what we do. It’s the same philanthropy, the same social, and the same formal. It gets mundane for our members. We’re not trying anything new because that takes work, and people may not like it. When I was a fraternity/sorority advisor, I had a sorority come to me complaining that all of the socials with the fraternities were the same: pregame, bus to event, dance floor with a DJ, and bus back. They told me they wished a fraternity would be more creative. And someone overheard that – the next month the fraternity approached the sorority to do an afternoon carnival. No alcohol, no buses, no DJ. Just bounce houses, sno cones, and a life size inflatable foosball court. For about the next three years members of both chapters would repeatedly say how much fun that one social event was because it was different. And, because someone thought outside the box of our usual events.
The Rule of 3%.
I believe that we, as leaders, should only strive to create 3% change while we’re in office. Only 3%? Yes, you read that correctly. Sounds silly right? We dream big as leaders, and when we fail, we take it hard, often forgoing any more attempts to do something new or innovative. Go with me on this – rather than trying to shift everything in our chapters or councils, implementing whatever new programs/events/policies/etc. we can think of in order to leave our mark – what if we just focused on shifting little things to make them better? If you made your organization 3% better this year, and next year’s leaders focused on 3% as well, then you’ve made 6% change in two years. All it takes is a little bit of change. A little bit of trying. A little bit of failure. And a little bit of learning. It all adds up.
Trying is easy. Failure is a given. Learning takes practice. But in the midst of trying and failing and learning, you’re moving forward and becoming better.
What if we told you there is a key (or cycle) to failure? And what if we told you there was a way to unlock your potential and see failure as an opportunity for success in everything you do? We believe there is a failsafe way (pardon the pun) to progress through stages of self discovery to tap into a failure, shifting it to better understand our learning process. For us, this starts with the concept of Vulnerability.
When you think about the meaning of being vulnerable it is no wonder as to why we as human beings avoid it as an experience. To be vulnerable means to be open to attack and criticism, or to be susceptible to being hurt or wounded. As a general reaction for survival, we avoid painful experiences. However, thanks to the work from scholars like Dr. Brene Brown, we are coming to understand the importance behind embracing vulnerability and welcoming it into our lives. Now, to be vulnerable is more akin to being open, receptive, and adaptable. While still scary, it is no longer viewed as a weakness but rather a courageous step in connecting with others.
Vulnerability unlocks creativity. Think about a time when felt at your most creative; what did your environment look like? Chances are it was during a bit of down time. Some scientists believe we are at our most creative when we are experiencing boredom. Or at least, not as “busy” as we all claim to be. To actually have free time in our day rather than running from meeting to event to class to meeting. To be bored also means to be vulnerable. Often instead of sitting in those moments we whip out our smartphones to resolve those feelings as quickly as possible. To be alone with our thoughts is an exercise in vulnerability, but it is also when we best tap into our creativity.
Creativity ignites passion. Creative thoughts can be an open door to our subconscious. Our subconscious is a place of unspoken ideas, wants, needs, and passions. These very thoughts may go unspoken because we are afraid of rejection or failure. But think back to a time when you were encouraged to be creative. Think about how much energy and enthusiasm you had for your ideas. That spark of creativity ignites the passion for innovative thoughts and ideas.
Not every creative idea ends in success. When we invite passion, we invite failure. However, they do not have to be mutually exclusive. People who pursue their passions do so relentlessly. Passion pursuits are about the journey, and these paths include points of failure. Think of a goal you recently accomplished, as you took steps toward that end result did everything go perfectly? Were there times of setback or frustration? Did you question why you kept going? That little voice inside your head that encourages you to try just one more time was driven by your passion. You will try things you are passionate about. And you will fail at some of them. The point is that you tried at all.
Picture the process of change as an upward winding path that looks like a spring or a cyclone. As you travel upward on your path, you will have points of failure and with each point of failure comes an opportunity to learn. While it may feel like a set-back each time, when you look at the overall path you can see how far you have actually traveled. Good leaders will promote experimentation, it is through these experiences that you can recognize and analyze what can go wrong. Each failure is actually the process of learning. Learning unlocks Vulnerability (completing the cycle / unlocking all the keys) When you consider the process of learning as taking misteps until you find the right one, you must employ the use of vulnerability. You have to be open to being wrong, or at the very least recognize that there may be a better way. When people try new things rarely do they get it perfect the first time. Learning something new takes practice and that practice can be a continual lesson in being vulnerable.
Central to this process is the importance of psychological safety. Psychological safety is the belief that you will not be punished for making a mistake. It is important in teamwork and individual processing. Studies have shown that psychological safety promotes creative thought moderate risk taking, and sharing of opinions. This occurs when people have supportive and trusting relationships. Who do you consider to be a member of your safety net? These are the people that you are comfortable in showing your true self to, without fear of negative consequences. They cheer for you and challenge you and they are an important role in creating change for yourself.
Too often we stop our journey before we start. We make up excuses on why we shouldn’t try a new way of doing something. We look at our calendar of events and just do the same thing as last year because we avoid failure or don’t want to take the risk to try something different. Or worse, we have ideas for improving events and meetings, but we’re afraid others won’t support us or we we fail in the long run. In short, we get stuck somewhere along the cycle. Fraternities and sororities, while grounded in tradition, have continued to thrive because we do not settle for what was always done. We adapt, we change, and we shift how we operate to move with the changing landscape of higher education. As leaders in our fraternal movement, the question for you is: Are you willing to fail if it means unlocking your community’s potential?
To help you here are some questions to consider for each step in the process. We encourage you to discuss these questions with the members of your organization/council.
Safety: How can you make sure you members feel safe enough to try something new? What is needed to create an environment where members/chapters feel safe to voice their thoughts?
Vulnerability: What does vulnerability look like in your organization/council? How can you build trust among members to encourage vulnerable moments?
Creativity: What are small ways that you incorporate creativity into your life (think about your hobbies, interests, etc.)? When during your day can you be alone with your thoughts (showering, waiting in a line, driving, walking to class, etc.)? What are some ways that you could encourage creative moments in your organization/council?
Passionate: When are members most passionate? What are some of the things that block passion in your organization/council? How might you address those blockers?
Failure: How can you create an environment in your organization/council where failure is part of the learning process? Who can support your organization/council in times of failure to create educational moments?
Learning: How can you incorporate celebratory moments in to the learning process for your organization/council? What are some areas in running your organization/council that could be considered learning moments?
Creativity and link to boredom:
Creativity and Innovation:
Failure and Learning:
For over a decade I booked speakers and workshops to come and make an impact, and to get people to think in different ways. Often when speakers come, it is only to provide a specific service, and then they are gone. Depending on who gave the keynote, attendees might talk about it for a while, or they might not.
In this day and age it’s important to be good stewards of our already limited fiscal resources. In fact, it’s not just money that’s becoming more limited, but time within people’s schedules. Making good use of everything is important. After all, keynote speakers have roughly 50 minutes to make an impact. But what if there were ways to utilize the speaker for more than just their keynote?
I used to think that when I called to book a speaker, they knew it was never going to be just a keynote. When planning a leadership conference, I asked a speaker to give the opening keynote, followed by an afternoon of breakout sessions. I’ve asked speakers to sit with leaders for a couple of hours over food to get to know them and the campus a little more. I’ve asked speakers to provide follow up questions that I can use with attendees to gauge their learning and assess the effectiveness of the program. But there’s one thing I always did – I asked.
So the next time you are on the hunt for a speaker, or an interactive workshop, here are some tips and tricks to add value to their visit:
Structure the speaker’s visit to have the most impact.
Most speakers will be traveling to get to you. This means they might arrive the night before and have some free time before they present. See if they can have additional meetings with any staff or leaders. This also helps the speaker get a sense of the environment before they take the stage.
Create your own learning outcomes.
Not only do speakers have specific learning outcomes for each of their keynotes, but they like to make sure they’re meeting your needs as well. Be sure to communicate with your speaker in advance and let them know your hopes for the visit. Some speakers will even go the extra mile and shift their presentations to include your needs.
Think of the speaker as one piece of a greater educational puzzle.
Often times speakers have great questions they pose to the audience. See if the speaker can do a follow up with some key leaders or attendees. Assess the program and be intentional with follow up conversations or additional programming. Consult with CAMPUSPEAK about bundling multiple events together such as an Interactive Workshop and a speaker to make a bigger impact.
What I’ve loved about being a customer of CAMPUSPEAK is when I’ve asked “would you be able to…”, and each time there’s excitement because we know there’s a commitment and an investment we are making to have an incredible impact of those in attendance. So what would you want to do for your community this coming Fall?